Mohawk Showroom

The Mohawk Carpet Showroom, located within Chicago’s Merchandise Mart, is the keystone national showroom and serves to visually and spatially demonstrate the parent company’s re-brand. The space is uniquely designed to uphold the daily functions of a trade showroom but with the flexibility and capacity to support the programmatic needs of social gatherings, product-unveilings and large-group tours. Envision Design worked with Leap Communications to seamlessly integrate environmental graphics and identity clarification with a “department store”-like layout. This browsing and shopping approach experientially reinforces the availability of Mohawk’s several distinct brands. Programmable LED lighting adds drama and color to the space while the back counter functions as a bar for events and a small pantry for daily employee use. A glass partition wall doubles as a rear projection screen that features graphic video presentations for conferences or events. To closely align with Mohawk’s industry-leading environmental consciousness, the space achieved LEED Gold certification further demonstrating that a high level of both design and sustainability can coexist in a functional showroom.